Stories about Liquid Paper in trade magazines brought in orders from all over the country and the first big order, for 300 bottles in three colors, came from General Electric. That was when Bette made the decision to only work part time as a secretary and spend more time in her kitchen laboratory. In 1960 her business was a bit in the red, but she persisted. After her marriage to Robert M. Graham in 1962, they both went on the road personally marketing Liquid Paper, travelling the southern and western U.S. That was the turning point. Liquid Paper was made.

When the company moved into its 11,000 square foot headquarters in 1968, Bette Graham retired as President, but remained on the board until 1976. As President, she had directed all advertising and as Chairman of the Board, she continued to direct the company. In 1979, the Liquid Paper Company was sold to Gillette for $47.5 million.
Bette Graham died unexpectedly at the age of 56 in 1980.